Gro helps procurement teams, R&D teams, and risk managers better understand the markets they are sourcing ingredients from.

Benchmark prices to get the best crop prices
Anticipate the impact of major weather events to guarantee consistent quality and mitigate any potential supply gap
Quantitatively check market conditions elsewhere to compare against what you hear from suppliers
Follow global commodity trends
Forecast Using Historical Analogs
In Gro, you can use historical analogs to try to understand how this year’s crop might turn out. For example, you can see how this year compares to all previous years by stacking the data seasonally, or create a side by side comparison of this year’s environmental conditions and previous years’ on multiple maps. Perhaps the environmental conditions this year match a drought year in the past - see how those conditions affected yields and prices then to better prepare yourself for this year’s crop.
Intuitive Visualizations
The Gro Web app offers a multitude of ag-specific visualizations, such as balance sheets, crop calendars, and choropleth maps. Export these charts to your PowerPoint presentations to better communicate your procurement strategies.
API Access
Access to Gro’s API allows you to link your own systems directly to the most comprehensive agriculture database, which allows you to:
  • build your own predictive models
  • combine Gro data with your private data
  • create bespoke data visualizations
  • deploy new ways of consuming Gro data inside your organization
A Food & Beverage Use Case
Know when you need to switch suppliers
Stay ahead of your suppliers by seeing an incoming weather event before your suppliers report to you that their crop supply will be affected. Rather than waiting to hear from your supplier about a shortage, and then needing to resort to a higher cost import, you can constantly monitor the progress of crop growth and overall crop conditions in the areas where your supplier is. This allows you to make decisions earlier regarding whether to switch suppliers or bring on additional suppliers to fill a potential gap.

For example, you can track the environmental conditions in Fresno County, California using one of many geospatial data series in Gro. Evapotranspiration, for example, measures the amount of water that evaporates from the soil and transpires from the plant, which can then help you understand if plants are stressed, or more specifically, if there is enough water for the plant during the growing period. Ultimately, this kind of fundamental information can help you predict yield and benchmark prices.

The charts below show you evapotranspiration levels in June 2015 and June 2018 compared to a 10-year average. Any green areas mean the area has more water availability than usual, while any orange areas mean the area has less water availability than usual, often indicating plant stress. Pinpoint your suppliers on this map and see how their crops are doing compared to previous years. If you find that a supplier is in an orange region, it may be time to consider other options.
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